OVERVIEW
Format: Classic Rock
Positioning Statement: Classic Rock 92.9 KISM
Call Letters: KISM
Frequency: 92.9 FM
Website: www.kism.com
AUDIENCE
Age: 18 and over
Gender: Male: 65% Female: 35%
18-24: 10% 25-34: 16% 35-44: 28%
45-54: 31% 55-64: 9% 65+: 4%
MARKET / FORMAT
Broadcasting from our tower at Mt. Constitution on Orcas Island, Classic Rock 92.9 KISM can be heard from Seattle to Vancouver B.C., covering a population of roughly 4,000,000. Also, the market’s economy is bolstered by the number of people traveling to and through the area via the I-5 corridor, the San Juan Islands and those listening across the Canadian Border.
The KISM playlist consists of the biggest hits of the most popular Classic Rock artists, combined with the right mix of personality to keep our listeners engaged. Also, KISM executes the area’s most compelling on-air promotions and events. The KISM audience stays plugged into the station via Facebook, texting, and the Classic Rockforce email club.
KISM offers a limited commercial load (12 units per hour) designed to showcase advertisers and create loyal, long time spent listening.
OVERVIEW
Format: News/Talk
Positioning News Talk 790 KGMI
Call Letters: KGMI
Frequency: 790 AM and in Bellingham on 96.5 FM
Website: www.kgmi.com
AUDIENCE
Age: 18 and over
Gender: Male: 59% Female: 41%
18-24: 3% 25-34: 10% 35-44: 15%
45-54: 19% 55-64: 23% 65+: 28%
MARKET / FORMAT
Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace, and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.
News/Talk format. Local morning and afternoon talk shows and local high school sports along with the top-rated nationally syndicated conservative talk shows. KGMI offers locally originated weekend shows blended with the best nationally syndicated weekend programming. KGMI broadcasts on 790 AM & in Bellingham on 96.5 FM.
KGMI is also promotionally active with both station originated, and community-focused activities on keeping our listeners actively involved with the station. The KGMI audience stays plugged into the station via Facebook, Twitter, texting, and the KGMI email club.
OVERVIEW
Format: Adult Contemporary
Positioning Statement: Today’s Variety
Call Letters: KAFE
Frequency: 104.1 FM
Website: www.kafe.com
AUDIENCE
Age: 18 and over
Gender: Male: 40% Female: 60%
18-24: 10% 25-34: 20% 35-44: 27% 45-54: 24% 55-64: 13% 65+: 2%
MARKET / FORMAT
Broadcasting from our tower at Mt. Constitution on Orcas Island, Today’s Variety 104.1 KAFE can be heard from Seattle to Vancouver B.C., covering a population of roughly 4,000,000. Also, the market’s economy is bolstered by the number of people traveling to and through the area via the I-5 corridor, the San Juan Islands and those listening across the Canadian Border.
Providing our listeners with the best mix of today’s adult contemporary favorites in a personality oriented, family friendly, interactive environment. KAFE features only live and local personalities along with a commitment to supporting local organizations and fundraisers.
KAFE is also promotionally oriented to keep our listeners actively involved with the station. The KAFE audience stays plugged into the station via Facebook, texting, and the Loyal Listener email club.
KAFE offers a limited commercial load (12 units per hour) designed to showcase advertisers and create loyal, long time spent listening.
CORE ARTISTS
Taylor Swift, Katy Perry, Bruno Mars, Pink, Adele, Kelly Clarkson, Bon Jovi, Meghan Trainor, Justin Timberlake, Maroon 5.
OVERVIEW
Format: Sports/Talk
Positioning 1170 KPUG, The Sports Leader
Call Letters: KPUG
Frequency: 1170 AM and in Bellingham on 97.9 FM
Website: www.kpug1170.com
AUDIENCE
Age: 18 and over
Gender: Male: 80% Female: 20%
18-24: 4% 25-34: 15% 35-44: 21% 45-54: 22% 55-64: 20% 65+: 15%
MARKET / FORMAT
Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.
KPUG is The Sports Leader offering the best in locally produced and nationally syndicated sports talk programming. In addition, KPUG provides listeners with local high school, college and professional sports coverage. KPUG broadcasts on 1170 AM & in Bellingham on 97.9 FM.
A sample of KPUG sports coverage includes our commitment to local sports with High School Football & Basketball, Washington Husky & Washington State Cougar football & basketball, The Seattle Seahawks and of course, the Seattle Mariners. KPUG covers sports play by play on a national level with Major League Baseball, NFL, NBA & NHL games, as well as NCAA Football, Basketball & Baseball.
KPUG is also promotionally active with both station originated, and community focused activities to keep our listeners actively involved with the station. The KPUG audience stays plugged in to the station via Facebook, Twitter, texting, and the KPUG Locker Room email club.
OVERVIEW
Format: Classic Hits
Positioning: Re-live your favorites every day on 989 K-BAY
Call Letters: KBAI
Frequency: in Bellingham on 98.9 FM and 92.9 KISM HD3
Website: www.989kbay.com
AUDIENCE
Age: 35-64
Gender: Female: 46% Male: 56%
18+ Audience Composition: 18-24: 7% 25-34: 11% 35-44: 13% 45-54: 26% 55-64: 24% 65+: 16%
MARKET / FORMAT
Economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace, and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.
K-BAY delivers an up-tempo brand of music to the Bellingham area on 98.9 FM and in HD at 92.9 KISM HD3. K-BAY is a female-friendly station with a strong 80’s base and features the best pop-rock hits from the late ’60s to the early 90’s K-BAY provides a station that serves its audience equally well at home, on the road or in the office.
KBAY is also active in the community by supporting a variety of community events.
OVERVIEW
Online Newspaper
Website: MyBellinghamNow.com
AUDIENCE
Age: 18 and over
MARKET
The economically diverse market (high tech to heavy industry) the North Puget Sound area has been experiencing substantial growth for nearly two decades. Whatcom & Skagit Counties serve as the home to a major university, Pacific Rim service companies, software, aerospace and agricultural businesses. Also, the market economy is bolstered by traffic on the I-5 corridor traveling between Seattle and Vancouver BC.
My Bellingham Now is a local online newspaper for the residents of the Bellingham area and surrounding counties that depend on the Bellingham Media Market including Cascade Radio Group radio stations.
The long-time local news staff from KGMI have created a new newsroom with the addition of Editor-In-Chief Sam Kristoferson, providing the same dependable local news as before but now with more in-depth and expanded coverage.
Local news with no paywall, no agenda, just accuracy. My Bellingham Now strives to always get both sides of the story, using ethical, transparent reporting methods.
